support for the mental load

The Third Shift

You wake up with your mind sprinting through everything you need to handle today. You go to bed thinking about what you need to remember tomorrow.

In between, you're coordinating appointments, planning meals, organizing carpools —while also working and taking care of your kids.

It's three jobs: your professional work, caregiving, and the third shift: the invisible tasks that keep your household running.

What gets squeezed out? Joy. Time to actually play with your kids instead of managing their lives.

You're one of millions of parents wondering if this is what having kids was supposed to feel like.

​

No one person can do three full-time jobs.

It's impossible math.

And yet parents—especially moms— are set up to feel like failures for not effortlessly "doing it all."

No wonder 57% of parents (and 93% of moms) self-identify as being burned out.

When I became a mom of two, I was shocked that there were no standard resources to help with family admin.

No corporation would ask every employee to solve the same problems—that would be wildly inefficient.

Yet that's exactly what's happening in 33 million American households with children under 18.

Until now.

In my consulting work, I helped organizations streamline complex operations. And now, with the third shift, I am applying those same frameworks to family management.

Ambitious parents like you are drowning in invisible labor, and it deserves systematic support.

Jennifer Mickel, JD-MBA

Founder, mother, & former management consultant

get the systems that return time, ease, & joy to parenthood.

    For the February 2026 live cohort , click here.

    Powered By Kit